Can the concept of “Reference Business Partner” can be used for the creation of BP Roles other than “consumers”.

Can the concept of “Reference Business Partner” can be used for the creation of BP Roles other than “consumers”.

The given blog says that ref BP is possible for BP Role “Consumer”

http://scn.sap.com/people/henning.duerholt/blog/2008/12/10/how-to-use-a-reference-business-partner-in-your-interaction-center-b2c-scenarios

In SPRO also the link says “Maintain Reference Business Partner for Consumers”.

Hence the query if it is beyond the role of CONSUMER.